WORKBOOK
A PRIVATE-PRACTICE WORKBOOK FOR THERAPISTS
Build the private practice you've been dreaming of.
A step-by-step, fill-in workbook that walks you from “can I actually do this?” to open doors — money, credentialing, systems, policies, and marketing, all in one place. Written by a therapist who built a multi-location practice.

“Do it scared. Do it brave. Do it anyway.”
FROM THE WORKBOOK
WHAT'S INSIDE
Seven parts, from first doubts to
open doors
Every part pairs plain-English guidance with worksheets, checklists, and
templates you fill in as you go.
Part 01
Getting Started
Working through imposter syndrome, finding your “why,” deciding what to outsource, and sketching a first vision of your dream practice.
Part 02
Money & Planning
Revenue vs. income, budgeting practice expenses, setting your rates, a sliding-scale strategy, and mapping your ideal week.
Part 03
Setting the Foundation
Naming and registering, LLC vs. S-Corp, the EIN–NPI–CAQH setup sequence, business banking, office space, and malpractice insurance.
Part 04
Insurance, Credentialing & Billing
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Part 05
Practice Systems & Policies
Choosing an EHR with a feature-by-feature comparison checklist, and writing policies that solve real problems — plus an intake-packet checklist.
Part 06
Marketing & Growth
Marketing 101, referral sources you haven't thought of, a referral tracker, and copy-and-paste networking letter templates.
Part 07
A professional will, an honest look at the scary what-ifs, and a final launch checklist so nothing slips through the cracks.
Protecting & Completing Your Practice
Fill-in worksheets
Reflections and calculators for your rates, revenue goals, and weekly schedule.
Ready-to-use checklists
Credentialing, office shopping, intake packet, and a final launch checklist.
Copy-and-paste templates
Networking letters for colleagues and medical providers, plus a superbill client handout.
Plain-English glossary
Insurance and billing terms decoded — clawbacks, ERAs, timely filing, and more.

ABOUT THE AUTHOR
Crystal Westman, LMHC
Crystal is the founder of Crystal's Counseling & Consultation, LLC, a multi-location practice with both full-time and contracted employees. Practice Pathways is everything she learned building it — the paperwork, the numbers, the systems, and the mindset — organized into the guide she wishes she'd had on day one.
Want more hands-on help? Crystal also offers one-on-one business consultation and peer mentorship — details inside the workbook.
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Educational content only — not legal, tax, financial, or clinical advice. For individual use; sharing or redistribution is prohibited.
Practice Pathways — the workbook
55-page PDF · for individual use
$99
✔ All 7 parts, from first reflection to launch
✔ Credentialing, intake & launch
checklists
✔ Billing & credentialing FAQ + glossary